Facebook continues to be a powerhouse in the social media landscape with over 3 billion active users worldwide. In the U.S., it ranks as the third most visited website with nearly 2.9 billion monthly visits. On average, users spend 19 hours and 47 minutes per month on the platform, making it one of the most engaging social media apps. Mobile usage is dominant, with 64.1% of Android users accessing the app daily. The company's financials are robust, with Meta earning $36.46 billion in the first quarter of 2024, a 27% increase from the previous year.